State Department Spent $630K on Facebook Likes

//State Department Spent $630K on Facebook Likes

State Department Spent $630K on Facebook Likes

State Department Spent $630K to boost Facebook Likes

funny-facebookThe State Department spent more than $630,000 to boost the number of Facebook “likes” for the agency’s pages on the website, according to NyPost.

The report found that many employees in the bureau were critical of the advertising campaigns and felt that the agency was “buying fans” who may have once clicked on an ad but have never engaged further.

Defenders of the initiative argued that advertising was needed to increase visibility because of the difficulty of finding a Facebook page using the website’s general search tool, according to the report.

2013-07-04T14:44:01+00:00

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