Sex Ads on soccer team shirts – cash strapped Greek soccer team has found a new way to pay the bills, with help from the brothel ads. Players are wearing logos of the Villa Erotica and Soula’s House.
Greek soccer team has found a new way to pay the bills, with help from the brothel ads. Players are wearing logos of the Villa Erotica and Soula’s House of History, a pair of pastel-coloured bordellos recruited to sponsor the team after drastic government spending cuts left the country’s sports organizations facing ruin.
One team took on a deal with a local funeral home and others have wooed kebab shops, a jam factory, and producers of Greece’s trademark feta cheese. But the small amateur Voukefalas club — which includes students, a bartender, waiters and pizza delivery drivers — is getting the most attention for its flamboyant sponsors.
“Unfortunately, amateur football has been abandoned by almost everyone,” said Yiannis Batziolas, the club’s youthful chairman, who runs a travel agency and is the team’s reserve goalkeeper. “It’s a question of survival.”
Prostitution is legal and operates under strict guidelines. Though garish neon signs advertising “studios” are tolerated in Greece, the sponsorship has ruffled some feathers in the soccer-mad central city of Larissa. League organizers have banned the jerseys during games, saying the deal violates “the sporting ideal” and is inappropriate for underage supporters.
Batziolas acknowledges his team was taken by surprise. “They didn’t believe it in the beginning,” he said. “But when they saw the shirts printed, they thought it was funny.”
Near-bankrupt Greece is struggling to meet creditors’ relentless demands to slash expenses and keep the euro as its currency. As Greece heads toward a sixth year of recession, drastic budget cutbacks have hammered many ordinary people: Retirees are left to cover their own medical expenses, children are losing their school bus services — and sports teams are scrambling for sponsors as businesses close under the burden of emergency taxes.