Simon was a sugar daddy to several young women through a Web site called sugardaddy.com and was spending thousands of dollars per week paying these women ‘allowances’ to be at his beck and call.
The domain name Sugardaddy.com is owned by Sugardaddyforme.com, a Web site that promises “millions of sugar daddies,” including “Christian sugar daddies, Jewish sugar daddies, Muslim sugar daddies . . . all looking for love.” Petra says: “I prefer AFF, It’s a small fee but people are real and want to hook up. No BS If you join look me up here
Other financiers and sugar daddy sites
“It’s a very expensive job,” says Jack, a 70-year-old sugar daddy, who describes himself as a “humanitarian” interested in helping young women in financial need. Jack isn’t the name that appears on his American Express black card, but an identity he uses when shopping online for companionship and sex.
Jack says he meets up twice a week with a young woman from Seeking Arrangement. He typically forks over about $500 a night — and that’s not including lavish dinners at Daniel or shopping excursions on Madison Avenue.
“Unlike a traditional escort service, I was surprised to find such an educated, smart population,” says Jack, during cocktail hour recently at the Ritz-Carlton in Manhattan. He said he lives next door in a penthouse apartment overlooking Central Park South and pays $22,000 a month in rent.
In his profile on Seeking Arrangement, Jack describes himself as a 67-year-old with a bachelor’s degree. Prior to retiring, the divorced Charleston, S.C., native says he founded four financial services companies. But after taking a big hit in the financial crisis and being forced to downsize, Jack says he had to part ways with his private jet due to what he describes as “reduced circumstances.” On the site, he lists his annual income as $1 million and his net worth as something between $50 and $100 million.
Seeking Arrangement is hardly the only website with a business model that revolves around the promotion of sugar daddy and sugar baby relationships. More than half a dozen websites advertise such services.
For instance, SeekingTuition.com offers college students “who need that special education from wealthy benefactors. Find that special someone to help you with books, dorm, rent or tuition today!” Meanwhile, SugarDaddyMeet.com defines a sugar baby as an “attractive and young woman. Beautiful, intelligent, and classy college students, aspiring actresses or models.”
While more conventional dating site Match.com claims 20 million members and OkCupid.com claims 3.5 million members, “sugar websites” generally contend with more modest, though growing, user bases. According to online dating entrepreneur Noel Biderman, unlike conventional dating sites, “arrangement-seeking” websites are the only ones where women consistently outnumber men. Biderman says the lone exception to this rule is eHarmony.com, where far fewer men ultimately complete its lengthy, required questionnaire.
Biderman runs a number of arrangement-seeking sites. He’s also the creator of AshleyMadison.com – website for married people looking to have affairs.
On one such site, EstablishedMen.com, Biderman estimates that 47 percent of its 1.3 million members are women currently enrolled in college. And on ArrangementSeekers.com, he says 31 percent of its 387,000 members are female college students.
Much like Seeking Arrangement’s Google ads, Biderman advertises his arrangement-seeking websites on MTV and VH1, since both television stations appeal to the demographic he covets.